Writing Portfolio
With a foundation in Advertising and English from the University of Georgia, writing has been a part of my career from the very beginning. From crafting impactful radio copy to reporting on long-form stories for the Jackson Hole News & Guide, I honed my skills in journalism and storytelling. In the realm of marketing, I've excelled in developing compelling copy, creating engaging blog posts to boost client web traffic, curating thoughtful newsletters reflective of the organization's tone, and crafting standout social media copy. My passion for writing remains a driving force in my professional endeavors, consistently elevating brand narratives and capturing audience attention.
Within the vibrant winter trails community of the Greater Teton area, JH Nordic is a valuable resource. My contribution spans crafting articulate blog articles, fine-tuning SEO strategies for the website, and curating engaging content for their social media platforms. Through my work, I've aimed to enhance the online presence and storytelling of JH Nordic, enriching its connection with the community it serves.
In 2018, I had the opportunity to travel to Tlaxcala, Mexico for an assignment. The purpose was to write about the town that the majority of Mexican immigrants in Jackson Hole came from. This particular assignment challenged my Spanish language skills, but it turned out to be an extremely fulfilling experience earning me a byline on the cover.
Developing a content strategy for your business's social media can be intimidating. However, an intentional social media strategy is essential. It not only saves you time but also enhances the quality and value of your brand. We've laid out the steps to keep you organized as a content creator and social media manager for your small business!
As the Social Media Manager at Orsetto Italian Eatery (2018-2020), I played a pivotal role in shaping and organizing the brand's social media presence. I successfully formulated and implemented content pillars that continue to drive their content strategy. Through my efforts, I not only established a consistent brand voice but also crafted high-quality copy and visuals, contributing to their distinctive and engaging social media presence.
Email Marketing is more powerful than one may think! 💌 As a business owner, it's easy to divert your attention towards the flashy world of social media marketing. However, what if we told you that email marketing not only leaves a more lasting impression on customers but also boasts a high success rate in converting those impressions into sales?
I collaborated with Teton County Wyoming Weed & Pest to communicate their vital work to the public. Through the creation of informative blog content, I assisted in identifying and addressing various invasive plant species. Additionally, my role involved creating engaging content for the organization's social media platforms and contributing to outreach efforts to raise awareness about invasive species.
In today’s design industry, inclusive design has taken center stage as the prevailing approach. While not a new concept, its influence continues to grow as it becomes more mainstream. The reason behind this shift is clear: inclusive design empowers nearly everyone to engage in digital spaces.
I wrote this piece back in 2013 when I was cutting my teeth in the creative industry at Eidé Magazine. I earned the opportunity to interview one of my favorite musicians at the time, Andrew Bird, before his show at The Georgia Theatre in Athens, GA. A core memory for me & towards the start of it all.
My Best Friend’s Wedding
You can only hype up your writing skills so much before it becomes redundant. Let the fact that I’m the token speech giver at my friends’ weddings speak to my craft. My longest friend Bunny even asked me to officiate her wedding after I got ordained with the Ministry of Magic.
Where the magic happens. 🔥